The Raconteurs

Jack White definitely knows how to keep things interesting.

His band, The Raconteurs, are releasing their second album next week, entitled "Consolers of the Lonely." Haven't heard of it? Well, that's because the band is changing the way albums are released.

Instead of releasing the album to press and promoting it beforehand, the band is releasing it to everyone in all mediums at the same time.

"The Raconteurs are happy to announce that in one week's time their second album, entitled Consolers Of The Lonely, will be available EVERYWHERE Tuesday, March 25th," their press release reads. "'Album' meaning: full length vinyl, CD and digital formats; and 'everywhere' meaning: local mom and pop Indie retailers, corporate superstores, supermarkets, iTunes, Amazon, the band's own website and any other location that could get the record up and going this quickly (some places couldn't move this fast, so they will join in as soon as they can).

The timeline for the album is amazing. It was "mastered and completed in the first week of March. It was then taken immediately to a vinyl pressing plant. Then to a CD pressing plant. Then preparations to sell it digitally began. March 25th became the soonest date to have it available in EVERY FORMAT AT ONCE."

The band prefers that fans download the album together, not just as individual tracks.