R Kelly

By calling (312) 278-3965, you can hear a six minutes long phone message revealing information about R. Kelly’s new album, from the pied-piper himself. The number patches callers directly to the "Chocolate Factory," where you can listen to Kelly introducing snippets of songs from the album, which he says is called Double Up.

“What’s up yall’, this Kells, I’m glad ‘yall called. I’m in the studio right now…since ‘yall called, I’ma give ‘yall a snippet of what I’m about to hit ‘yall with. Hold on, turn it off…this song called ‘Blow it Up’ with Jeezy…and I got Young Dro on here, they killin’ it.”

Following this message is a brief sound byte of the song "Blow it Up." After the song finishes playing, R. Kelly comes back on:

“Can’t give ‘yall the whole song. This next song I’m doin, it’s called ‘Leave ya name,’ you feel me?”

The song “Leave Ya Name” plays out like a musical version of an answering machine message. In a similar fashion, R. Kelly previews the songs “Double Up” ft. Snoop Dogg, “Freakin’ In the Club,” “Put Some Money on It” ft. Rick Ross, “Hookin’ Up” with Kanye West, and “Rock Star” with Ludacris.

"Two hands holding on to each other: that's how I look at R&B and Hip Hop," says Kelly, explaining that Double Up's focus is on just the kind of gray area between the two that has been such fertile ground for him recently.

He goes on to say the record is about 70% hip hop, which makes sense since his guests include Kanye West, Snoop Dogg, Young Jeezy, Ludacris, Rick Ross, and Young Dro.

The phone number to reach the Chocolate Factory Hotline is 312-278-3965.

The album Double Up is set to be released May 29th.