Prince

Veteran musician Prince will release his own brand of perfume in July (07). The Purple Rain star is naming his fragrance 3121 - the same title as his last album. According to official site 3121perfume.com, it's described as "a kaleidoscope of rich florals...Xquisite (sic), Mysterious, Xotic (sic)". The perfume is set to go on sale on July 7.

As previously reported Prince will perform in London this summer for 21 nights, kicking off with seven shows at the 02 Arena on August 1, 3, 4, 7, 10, 11 and 14 as part of the Earth Tour.

Christina Aguilera also announced this week that she was launching a fragrance called 'Simply Christina Aguilera'. Aguilera joins contemporaries such as Britney Spears by launching her very own perfume.

Procter & Gamble will stump up the major investment for its first fragrance for the singer, with whom it signed a licensing agreement in January of this year.

The perfume, called Simply Christina Aguilera, will be launched globally this fall. Presented in a curvy glass bottle, intended to mirror the singer's silhouette, the fragrance will be supported by a print ad campaign featuring Aguilera's bare back painted with a black lace design and the tagline: "Sometimes it's all you need to wear."