Diddy

Nominated against Ralph Lauren & Calvin Klein, Diddy won the prestigious Fragrance Foundation (Fifi) Award for his #1 Selling Fragrance, Unforgivable. The Fifi awards are the Oscar's of the fragrance industry. Michael Jordan and Sean Combs are the only African American men in history to win this award. Also, this week NPD released the annual reporting of fragrance sales revealing that Unforgivable is #1 for the year. Unforgivable beat all other fragrances both men's and women's'; a rare feat for a men's fragrance. After Unforgivable launched as #1 in the U.S. and the U.K, the fragrance has maintained record breaking sales' numbers throughout the year. Unforgivable Woman will launch this September in conjunction with the Sean John Women's clothing line.